Archroma
Combining eco-advanced colors with hygiene and protection

 The alliance will develop Soorty’s new collection combining eco-advanced colors with hygiene and protection technologies. Archroma will contribute technologies, innovations and systems for coloration, hygiene and protection. These include an aniline-free indigo system, Pure Indigo Flow, based on the new Denisol Pure Indigo developed to preserve the health of denim workers and aquatic life, a water-saving dyeing technology, and an antibacterial treatment based on Sanitized technology and designed to keep the garment odor-free, fresh and germ-free.
The denim collection will be introduced by Soorty under the brand SmartCare+ and will include denim fabric, garments and, coming soon, masks.