Reorganizing of trade fair calendar in spring 2021
As the first digital B2B marketplace for Home & Living, the platform Nextrade offers an order and data-management portal for the entire sector. Since 2019, this service (www.nextrade.market) has been used by clients from the Ambiente, Tendence and Nordstil trade fairs. From 2021 the portal will also be available to clients from the Heimtextil, Christmasworld and Creativeworld in order to extend the physical participation in trade fairs and enable orders to be made year-round.
In China, on the other hand, 13 major trade fairs organized by Messe Frankfurt GmbH at various locations have already been held in recent weeks.
As far as Covid-19 is concerned, exhibition halls are among the safest covered buildings in which people can stay without being exposed to an increased risk of infection. Fresh air can be supplied frequently, and combined with the various individual measures in the hygiene concept it would be possible to hold business meetings. However, against the background of the renewed tightening of official and, above all, internal company travel restrictions, the current pandemic is leading to increasing uncertainty among trade fair customers.