Canopy award for sustainable wood sourcing
and received a dark green shirt for the first time, the highest Hot Button category. Lenzing once again convinced Canopy with its innovative vision with regard to circular economy and Refibra technology, its high level of transparency in wood and pulp sourcing, as well as its active contribution towards protecting forests and preserving biodiversity. Lenzing’s lyocell fiber produced with the Refibra technology (Eco Cycle technology for nonwovens applications) uses textile waste as part of the feedstock and is an important step towards a circular economy. The technology uses textile waste as part of the feedstock. Until now, textile waste has turned out to be the most promising alternative feedstock for scaled commercial use. As a long-standing player in the industry, Lenzing has undertaken extensive research into many different alternative non-wood cellulose sources such as annual plants, like hemp, straw, and bamboo. In addition to supporting a number of Canopy’s conservation projects Lenzing has set up a European social impact and afforestation project in Albania. For its latest investment in a pulp mill in Brazil, Lenzing actively collaborates with Canopy to ensure that the wood sourcing is in line with sustainable practices. Also the cellulose fiber producer Kelheim Fibres GmbH, Kelheim/Germany, has has achieved a leading score in Canopy’s 2020 Hot Button Report. Kelheim Fibres ranks overall among the top 5 producers and was even able to improve their good previous year’s result.