100% recycled, biodegradable PET fibers
PrimaLoft Bio is made from 100% recycled fibers. Plastic bottles are recycled for this purpose. The synthetic fibers have been further developed by PrimaLoft so that they can be broken down by naturally occurring microbes. Thus, PrimaLoft organic fibers are degraded as soon as they come into contact with microorganisms, such as those found on landfills or in the sea. Throughout the entire product life of the garment, the fibers remain durable as usual.
The first garments will be on the market from autumn 2020. The partners Helly Hansen, Norrøna and Vaude already presented their first concept styles at the fair.