The Lycra Company
The Lycra Company 
The provider of fiber and technology solutions The Lycra Company, Wilmington, DE/USA, announces the promotion of Denise Sakuma to vice president of brands, marketing communications, and merchandising.
With years of experience in building brands, Sakuma leads the global brand marketing communication capabilities in retail merchandising, new product commercialization, sustainability, public relations, e-commerce, creative, and social media. She is also spearheading The Lycra Company’s digital transformation.
Before her new role, Sakuma served as director of global ready-to-wear, denim, and woven segments. She also previously held the role of Regional Business Director for South America for 5 years in São Paulo/Brazil. Prior to that, she was the company’s Global Brand and Communications Director.
Before her new role, Sakuma served as director of global ready-to-wear, denim, and woven segments. She also previously held the role of Regional Business Director for South America for 5 years in São Paulo/Brazil. Prior to that, she was the company’s Global Brand and Communications Director.
