Acquisition of the majority of Launchmetrics

Lectra has announced an agreement to acquire the majority capital and voting rights of Launchmetrics. The acquisition solidifies and expands Lectra's endeavors into the fashion marketing industry, reinforcing their position as a key player in Industry 4.0.
Launchmetrics, Shanghai/China, founded in 2015, is a distinguished technology company that offers an innovative cloud-based SaaS platform designed for marketing and communications professionals in fashion, lifestyle and beauty markets. The company is widely recognized for its masterful use of Industry 4.0 technologies such as data, cloud, and particularly, artificial intelligence.

The decision of Lectra SA, Paris/France, to acquire Launchmetrics is primarily fueled by the prevalent transformation in market trends including increased artificial intelligence usage, evolved consumer behaviors, multi-channel distribution development and changing regulatory and CSR (Corporate Social Responsibility) constraints. These require brands to establish a unique identity, maintain visibility and optimize consumer retention.
Launchmetrics' platform provides its customers the tools to execute brand campaigns, assess their effectiveness, and maximize return on investments, especially during product launches and significant communication events.

The deal, set to take place in January 2024, will see the acquisition of about 50.3% of Launchmetrics for approx. US$85 million. The total cost of acquisition is estimated to range between $200 and $240 million, as Lectra plans to acquire the remaining capital and voting rights in 5 stages from 2025 to 2030. Lectra's acquisition falls in line with their strategic roadmap for 2023-2025.