Eastman/Reformation
New bridal collection of Reformation (Source: Eastman)
Eastman has teamed up with Reformation, a leading sustainable fashion brand, to launch a new bridal collection. This collection features Naia Renew ES, an advanced sustainable yarn developed by Eastman. Three of the collection's dresses are designed using this unique fiber, which is made up of 60% certified recycled content.
The fiber Naia Renew ES of Eastman Chemical Co., Kingsport, Tennessee/USA, is considered a more sustainable alternative to silk, boasting properties such as elegant draping, silky feel, and luxurious shine while reducing waste and carbon footprints. The innovative yarn requires fewer raw materials to ensure an eco-friendly product. It comprises 40% certified recycled waste material, 20% certified recycled cellulose, and 40% responsibly sourced wood pulp.
Sustainable wardrobe choices are a major focus for brands like Reformation, Los Angeles, CA/USA, with the new bridal collection showcasing what is possible when fashion and environmental sustainability are prioritized.
Established in 1920, Eastman, with a revenue of approximately $10.6 billion in 2022, is a global enterprise with over 14,500 employees, and is committed to safety and sustainability.
