Nike
Women’s world cup kits from recycled PET bottles
The kits also focus on correct fit for female football. Nike’s sports research lab uses 4D measurement methods and heat-mapping to capture body motion and perspiration, and how these affect the clothing. Also in response to professional players and managers as well, the brand has designed these new uniforms with details such as the preference for V-necks, smaller shorts and larger shirts, and the request for no draw cords, side-seams and super short sleeves.
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