Zero wastewater cotton dyeing system
To implement this approach, Ralph Lauren brought together 4 leading innovators in their respective fields, including Dow Chemical Co. Midland, MI/USA, a leader in materials science; Jeanologia, Paterna/Spain, a leader in sustainable solutions for garment and fabric finishing, with high expertise in garment dyeing and close loop water treatment systems; Huntsman Textile Effects, Singapore, a global chemicals company specializing in textile dyes and chemicals; and Corob SpA, San Felice/Italy, a global technology leader in dispensing and mixing solutions, to reimagine each stage of the coloring process and join this shared mission to create a more sustainable and efficient system for cotton dyeing.
As part of the first phase of Color on Demand, Ralph Lauren optimized the use of Ecofast Pure Sustainable Textile Treatment, a pre-treatment solution developed by Dow for cotton textiles. When used with existing dyeing equipment, Ecofast Pure enables the use of up to 40% less water, 85% fewer chemicals, 90% less energy and a 60% reduction in carbon footprint compared to traditional cotton dyeing processes. Ralph Lauren is integrating this process into its supply chain and will launch product using this technology later this year.